The philosophy of FrancoCrea

Celebrating Authentic Design

At the heart of each FrancoCrea collection is a commitment to timeless, heirloom-quality design.

An object becomes an heirloom not solely through its construction, but through the stories that give it special meaning as it passes down through generations. We are inspired by this process of meaning-making and the many ways we, as human beings, feel connected to objects, to others, and to ourselves. 

Our approach to furniture design is marked by precision and intention and has been since 2013. We are a team of local designers and artisans passionate about preserving true craftsmanship. All of our products are designed and manufactured on Australian soil in Adelaide and Melbourne, and each piece is name-plated and verified with a certificate of authenticity. 

We design for real life

Indoors or outdoors, residential or commercial, our responsibility as luxury furniture designers remains the same: we design for real life, not for design’s sake. Through a marriage of beauty and function, FrancoCrea furniture has a regenerative quality that feels nostalgic and, at the same time, brand new. 

Designer Franco Crea’s minimalist aesthetic and precision manifest as high-quality, high-end furniture with refined and romantic elegance. Trained in interior architecture and furniture design, he joins traditional techniques with sustainably sourced materials, working closely with clients to select pieces that suit the nuances of their daily lives. 

It is not enough for furniture to be beautiful—it must also be usable and meaningful. Through materiality and the stories that surround it, each piece I design develops its own rich narrative of person and place

Franco Crea

Furniture designer Franco Crea in his Adelaide workshop installing the tan leather chair back to his Mila Chair Furniture designer Franco Crea crouching next to his solid wood table measuring the table in his Adelaide workshop